"JED EXY, was founded by Mr Leo Krepper in the City Of Stockholm, during the early 21st century. It was dark times and the cultural society was suffering heavy losses from the plague that consumerism was spreading. At the time Krepper was a devoted student in the arts but had issues with adapting to the antiquated ways of the institution. The anti-narrative was forming and with an irresistable force he was drawn into the riddles of his musical fantasies.

With blood and sweat he was able to create the most powerful formula he had ever created and so he knew...it would be able to resist the attacks of populism.

His work was done.

Although...Mr Krepper had come to the understanding that his formula may have become too powerful and that he wouldn't be able to contain the power it held.

One night he was woken by a strange noise, so he grasped his flashlight and made his way down to the first floor and into the living room. And just as he had feared...

...A BEAST HAD BEEN BORN.

There it was. Looking just dashing, in an all black three-piece suit. The beast fixed his eyes on him and opened it's mouth...Hello there, I'm Jed"